Effortless Searches: Vegan Society’s Vegan Trademark Partners with LiberEat
UPDATE: In August 2022, LiberEat transitioned from a consumer-facing app to a B2B SaaS provider, focusing on advanced allergen error detection technology for enhanced food safety.
From today (31st March 2022), users will be able to see specific products that are registered with the highly trusted and reputable Vegan Trademark in their searches.
Our LiberEat app makes it much easier and more accessible for vegans, their families and those following or trying a plant-based diet.
It also helps those who suffer from intolerances or allergies. Using the available filters and based on their profile, users can make their search as specific as possible; for example, gluten-free, vegan recipes, or dairy-free vegetable dishes.
While the in-app scanner lets users double-check whether a product is suitable for their vegan profile, the shopping cart means they can do the weekly shop from the sofa for the whole family and their preferences, knowing that everything in the basket is free from animal products.
With restaurants and cafes remaining closed due to the national lockdown, LiberEat has witnessed a huge increase in searches for specific products and recipes, with around 5,000 new users signing up each month since October.
While it formally launched as an app in 2019, LiberEat was founded in Aberdeen in 2016 by Barry Leaper and Louise Cahill.
Louise, a registered nurse, was inspired to create the app after years of struggling to find things to make and eat because of her dietary requirements. As well as working on the app and technology business, she’s also spent the last year on the front-line of the NHS, working as the Clinical Coordinator of a COVID-19 vaccination centre in Newport, Wales.
Barry Leaper, LiberEat Co-Founder and Managing Director, said: ‘The Collaborative partnership we have developed with The Vegan Society’s Trademark is one we are very proud of and excited about. The two brands have many cohesive overlaps; both are here to signpost innovative and exciting new products suitable for vegans and to support and protect consumers from eating things they consciously avoid in their diet.
“We work with The Vegan Trademark on the mission to make finding vegan food products and suitable recipes easy, safe, and fun.”
On top of this, 42 nutritionally balanced recipes, commissioned by The Vegan Society as part of their Vegan and Thriving campaign, have been added to the app’s already stellar vegan line-up.
Ericka Durgahee, Vegan Trademark Marketing Manager, added: “LiberEat really takes the stress out of searching for suitable vegan meals and products. Whether you’re eating out at a restaurant or making something yourself, we know how difficult it is to feel assured that what you’re eating is vegan.
“Everyone using the app can now look out for the Vegan Trademark and be completely satisfied that what they choose is suitable for vegans when they see it alongside registered products.”
Interest in veganism is at an all-time high, with an estimated 600,000 vegans in the UK and a record-breaking number of people signing up to this year’s Veganuary campaign. Meanwhile, 15,206 products were registered with the Vegan Trademark team in 2020 alone, bringing the total products registered today to over 65,000 globally, as reported by the world animal foundation.
For more information, head to The Vegan Society.
About The Vegan Society
The Vegan Society is the world’s oldest vegan society whose co-founder Donald Watson defined the term ‘vegan’ in 1944. A registered educational charity that provides information and guidance on various aspects of veganism, including to existing and potential vegans, caterers, healthcare professionals, educators and the media. Our product registration scheme, the Vegan Trademark, is widely recognised as the global standard for vegan products, ensuring that products are free from animal ingredients and animal testing.
About The Vegan Trademark
The Vegan Trademark has been helping users identify that a product is free from animal ingredients since 1990. Registration with the trademark gives brands the confidence to shout about their vegan credentials. There Are More Than 65,000 Products Registered With the Vegan Society, Among Which 30,000 Are Cosmetic Products.
About LiberEat
LiberEat: Pioneering Safer Food Information with Unique Technology LiberEat is at the forefront of revolutionising food safety through its groundbreaking allergen error detection technology. With an unwavering commitment to public safety, LiberEat’s innovative solution is designed to ensure the accuracy of food allergen declarations, drastically reducing the potential for consumer injuries. LiberEat cutting-edge technology acts as a proactive shield, a second line of defence that preemptively identifies and mitigates allergen risks for food businesses by swiftly detecting allergen errors before they pose a threat to consumers. LiberEat’s versatile software empowers various food-related sectors, including manufacturers, retailers, contract caterers, and restaurant chains, in effectively curbing the risk of consumer injuries and product recalls due to undeclared allergens and other errors in food data. In a landscape shaped by evolving dietary trends, the surge in vegan and flexitarian diets, and the implementation of pivotal regulations like Natasha’s Law, LiberEat’s technology has never been more vital. The demand for accurate and responsible allergen data processes is paramount. LiberEat’s mission is to ‘make food safer for everyone’, safeguarding consumers while instilling peace of mind within the food business safety and quality assurance teams. LiberEat’s technology amplifies safety measures as the second line of defence, catching errors often missed by existing food safety processes, far outperforming anything currently on the marketplace. The Machine Learning capabilities of the LiberEat technology under development can also predict where allergen errors may appear as well as identify the mistakes we know reactively exist. We are interested in speaking to Food Safety professionals globally about collaborating to make food information safer for everyone.
In other news:
Last month LiberEat was listed as one of the Uk’s Top Ten Scale Ups in the Tech Nation Rising Stars competition
Co-founder of LiberEat Louise Cahill is not only a tech innovator but a busy nurse who has spent much of 2020 and 2021 on the frontlines of the NHS as the clinical co-ordinator for the Newport Mass Vaccination Centre. We spoke to her on International Women’s Day to learn more about her various roles and journey so far.
At LiberEat we like to keep our finger on the food-fashion pulse and so we have made vegan and gluten free versions the five biggest lockdown food trends (including feta pasta and whipped coffee)
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LiberEat’s allergen and error detection technology provides an allergen safety blanket for food businesses to ensure that consumers are safe and healthy when eating at your restaurant or consuming your food products.
LiberEat offers a second line of defense for food businesses by detecting errors, allergens, and other harmful ingredients. Food businesses can apply this technology directly to identify errors in allergen communications, preventing the risk of injury. Get in touch with us today to learn more about our Allergen Detection Technology.