Stress-Free Searching: The Vegan Sociey's Vegan Trademark Announces Partnership with our popular LiberEat Food App
Being vegan just got a whole lot easier thanks to a new collaborative partnership between The Vegan Society’s Vegan Trademark and LiberEat, our popular food app that specialises in helping users find meals based on their individual preferences and the ingredients they avoid.
From today (31st March), users will be able to see specific products that are registered with the highly trusted and reputable Vegan Trademark in their searches.
Our LiberEat app makes it much easier and more accessible for vegans, their families and those following or trying a plant-based diet.
It also helps those who suffer from intolerances or allergies. Using the available filters and based on their profile, users can make their search as specific as possible; for example, gluten-free, vegan recipes, or dairy-free vegetable dishes.
While the in-app scanner lets users double-check whether a product is suitable for their vegan profile, the shopping cart means they can do the weekly shop from the sofa for the whole family and their preferences, knowing that everything in the basket is free from animal products.
With restaurants and cafes remaining closed due to the national lockdown, LiberEat has witnessed a huge increase in searches for specific products and recipes, with around 5,000 new users signing up each month since October.
While it formally launched as an app in 2019, LiberEat was founded in Aberdeen in 2016 by Barry Leaper and Louise Cahill.
Louise, a registered nurse, was inspired to create the app after years of struggling to find things to make and eat because of her dietary requirements. As well as working on the app and technology business, she’s also spent the last year on the front-line of the NHS, working as the Clinical Coordinator of a COVID-19 vaccination centre in Newport, Wales.
Barry Leaper, LiberEat Co-Founder and Managing Director, said: ‘The Collaborative partnership we have developed with The Vegan Society’s Trademark is one we are very proud of and excited about. The two brands have many cohesive overlaps; both are here to signpost innovative and exciting new products suitable for vegans and to support and protect consumers from eating things they consciously avoid in their diet.
“We work with The Vegan Trademark on the mission to make finding vegan food products and suitable recipes easy, safe, and fun.”
On top of this, 42 nutritionally balanced recipes, commissioned by The Vegan Society as part of their Vegan and Thriving campaign, have been added to the app’s already stellar vegan line-up.
Ericka Durgahee, Vegan Trademark Marketing Manager, added: “LiberEat really takes the stress out of searching for suitable vegan meals and products. Whether you’re eating out at a restaurant or making something yourself, we know how difficult it is to feel assured that what you’re eating is vegan.
“Everyone using the app can now look out for the Vegan Trademark and be completely satisfied that what they choose is suitable for vegans when they see it alongside registered products.”
Interest in veganism is at an all-time high, with an estimated 600,000 vegans in the UK and a record-breaking number of people signing up to this year’s Veganuary campaign. Meanwhile, 15,206 products were registered with the Vegan Trademark team in 2020 alone, bringing the total products registered today to over 48,000 globally.
About The Vegan Society
The Vegan Society is the world’s oldest vegan society whose co-founder Donald Watson defined the term ‘vegan’ in 1944. A registered educational charity that provides information and guidance on various aspects of veganism, including to existing and potential vegans, caterers, healthcare professionals, educators and the media. Our product registration scheme, the Vegan Trademark, is widely recognised as the global standard for vegan products, ensuring that products are free from animal ingredients and animal testing.
About The Vegan Trademark
The Vegan Trademark has been helping users identify that a product is free from animal ingredients since 1990. Registration with the trademark gives brands the confidence to shout about their vegan credentials. Look out for the Vegan Trademark on over 48,000 products worldwide, including cosmetics, clothing, food, drink, household items, and many more.
LiberEat is an award-winning UK technology business that works with supermarkets, restaurant chains and contract caterers to ensure consumers can safely avoid certain ingredients. The LiberEat consumer-facing app makes it easy and safe for users to find restaurant menu options, a host of tasty recipes suitable for their diet and a barcode scanner and food product search functionality to answer the question ‘can I eat this?’ based on their dietary profiles.
In other news:
Co-founder of LiberEat Louise Cahill is not only a tech innovator but a busy nurse who has spent much of 2020 and 2021 on the frontlines of the NHS as the clinical co-ordinator for the Newport Mass Vaccination Centre. We spoke to her on International Women’s Day to learn more about her various roles and journey so far.
At LiberEat we like to keep our finger on the food-fashion pulse and so we have made vegan and gluten free versions the five biggest lockdown food trends (including feta pasta and whipped coffee)