LiberEat Food Safety Technology

Technology for Good - Revolutionising Food Safety

LiberEat is a technology and data business that provides a safety blanket for food businesses.

We support supermarkets, restaurants, caterers, and food producers to effectively serve consumers who avoid ingredients for a variety of health, lifestyle, and allergy reasons.

It is our mission to make life easier and safer for people with dietary requirements and to protect food businesses by lowering their list of allergen errors in communication.

LiberEat’s unique technology is extremely accurate in identifying allergens and commonly avoided ingredients in a wide range of food data.

Ensure the safety of your customers and protect your business with allergen error-detection technology, a cutting-edge innovation in food safety that finds errors in your data.

Errors at any stage of the information chain can reach consumers

Existing QA methods rely on manual checks, and undeclared allergens are undetected frequently

Strengthen your company's reputation as a food safety pioneer by demonstrating your commitment to the highest standards of food safety and consumer protection.

Food-Hypersensitive Consumers and Dietary Choices

Food allergies and hypersensitivities are a growing concern globally, emphasising the necessity for vigilant allergen avoidance. Veganism and vegetarianism are also rising. People are more reliant on allergen labels, apps, websites and menus than ever before.

Robust allergen management and correct dietary declarations are critical in the food industry and your business.

85 million individuals affected by food allergies and intolerances

According to Food Allergy Research & Education (FARE), 85 million Americans are impacted by food allergies and intolerances. This figure includes individuals with both food allergies, which can trigger serious immune responses, and food intolerances, which generally cause digestive issues.

According to the Food Standards Agency, it is estimated that around 2.4 million people live with diagnosed food allergies in the UK, while about 600,000 individuals have Coeliac Disease, which is an autoimmune response to gluten. Additionally, around 12% of the UK population reports having food intolerances.

The average cost of a food recall for companies can exceed $10 million, with some recalls costing upwards of $30 million

The true cost of recalls extends beyond immediate financial losses. Companies also face long-term repercussions such as damage to brand reputation, loss of consumer trust, and potential legal settlements, which can be substantial if consumer harm is involved.

Approximately 5.8% of the UK population, and 5% in the US, are vegetarians

In the UK, approximately 5.8% of the population, or around 3.1 million people, are vegetarians, with an additional 4.7% (about 2.5 million) identifying as vegans. Similarly, in the US, about 5% of the population, which equates to roughly 16.5 million people, are either vegetarians or vegans.

Nearly half of 24-39 year olds in the US are reducing their meat intake

This shift towards plant-based diets is particularly pronounced among the younger generations, indicating a significant dietary transition over the coming years. – Finder Research 2024

The LiberEat Mission

‘Making food safe for everyone’

LiberEat is a technology business with a mission for good.

LiberEat develops innovative technology solutions, data platforms, and software help food businesses to protect people with allergies and other dietary requirements.

How LiberEat Software Works

LiberEat’s technology is an innovative solution designed to enhance food safety and allergen management in the food industry.

Utilising advanced software, LiberEat integrates with your existing food safety processes, enabling the system to analyse and interrogate data across supplier documentation, labels, menus, and websites for allergen information.

This real-time error detection alerts food safety teams to allergen errors as data is processed, or if data changes.

LiberEat can identify complex allergen errors in data, such as undeclared milk and sulphites or mislabeled ingredients, providing a critical second line of defence to your food safety team.

This technology prevents potential allergen incidents and supports businesses in maintaining compliance with food safety regulations, ultimately protecting consumers and enhancing a company’s reputation for due diligence and care in allergen management.

We support Food Safety Teams globally

We materially reduce the risks of causing injury to consumers for major brands by capturing errors that their existing processes may miss.

Our technology significantly outperforms current methods of ensuring accurate allergen data in menus, food labels, and food supplier data.

We can reduce the risks and costs associated with food recalls and withdrawls - when errors and allergens are missed in food data processes.

This is game changing technology in an industry that has relied on error-prone manual checks for decades

LiberEat Technology Supports Food Businesses and Protects Consumers

LiberEat’s technology acts as an allergen safety blanket and a second line of defence for allergy communications for restaurants, caterers, and supermarkets.

Our technology has already caught hundreds of live errors, preventing potential harm and saving lives.

We’re committed to helping food safety leaders like you reduce risks and improve consumer safety.

What people say about Libereat

"As a major international food brand, Papa Johns is committed to providing safe and quality food to all our customers. Our partnership with LiberEat to adopt their innovative allergen detection technology is a testament to our proactive approach to ensuring the safety and well-being of our customers. This technology provides a second line of defence against allergen risks, helping us detect and prevent errors."

"LiberEat technology provides a continuous second protective shield for food safety due diligence, upgrading the food business’ culture of care and protection to both customers and the business itself. By catching ingredient errors such as unclaimed allergens, customers are protected from injury, which is devastating for all involved and leads to reputational damage, significant cost and possibly the end of the business. It certainly provides food businesses with peace of mind that they are doing everything they can to protect their customers and businesses from food safety events."

"When incorrect allergen information on product labelling occurs you need to have a level of traceability to be able to find out what and why it’s gone wrong, and how to fix the issue so it doesn’t happen again. LiberEat Allergen Error Detection Technology deals with all the data from ingredients, suppliers, and raw materials. It ensures everything gets communicated and put on the product label or menu correctly to protect the food business and consumers from allergen risk."

Our founder and CEO, Barry Leaper:

“At the core of our business is the passion to make food safer for everyone. The potential of the technology we have created is phenomenal. We know it can improve the lives of millions of people with dietary requirements and food hyper-sensitivity. We support the food industry to enhance its offering to consumers while significantly enhancing allergen safety and reducing risk.”